In an interview released on April 24, Bang said one of the collab projects is set to be disclosed in May 2023. The 50-year-old entrepreneur said the development of generative artificial intelligence (AI) technology is one of Hybe's main strategies. Generative AI services are used to produce on-demand images and text. According to Acumen Research and Consulting, a market research firm, the global generative AI market is projected to reach $110.8 billion in 2030.
"I don't know how long human artists can be the only ones to satisfy human needs and human tastes," the chairman said, adding that his agency has been working with Supertone under the project titled "Project L."
Supertone has produced films, animations, audiobooks, and games using its sound technique. On January 31, Hybe secured a 56.1 percent stake in Supertone by investing 45 billion won ($33.5 million). The AI startup's voice synthesis technology will be combined with the music agency's production capability.
The adoption of AI audio technology has gained momentum in South Korea's entertainment sector. In October 2020, singer-songwriter Hayeon, also known as a younger sister of Girls' Generation's Taeyeon, rolled out her debut single titled "Eyes On You" in collaboration with EvoM, South Korea's first AI composer developed by the Gwangju Institute of Science and Technology.
A voice drama series based on a popular e-book titled "Welcome to Hugh-Nam-dong Bookstore" was released in October 2022. Out of 19 key members that appeared in the drama, AI voice actors played eight as well as seven extras.
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