Hybe's consolidated third-quarter sales were estimated at 445.5 billion won ($313.9 million), up 30.6 percent from a year ago, led by brisk album sales and the resumption of offline performances. Operating profit fell 7.6 percent on-year to 60.6 billion won, reflecting the cost of offline performances and audition programs for rookies.
Hybe CEO Park Ji-won admitted that the proportion of sales generated by BTS would decrease in 2023 if members go to military camps, weighing on overall corporate earnings. "With a diversified artist portfolio, we can reduce risk and avoid focusing on specific countries, and flexibly respond to changing trends," he said in a conference call on November 3.
In a surprise announcement on October 17, BTS members gave up their preferential treatment to fulfill South Korea's mandatory two-year military service one by one, starting with Jin, the eldest member. They had been allowed to postpone conscription for military service until the age of 30. The label of BTS suggests that BTS members will be able to resume full-fledged group activities in 2025.
Hybe has prepared for the absence of BTS group activities, saying it would disclose plans to introduce more than four new teams in 2023. "We will expand boundaries through convergence with musical diversity and technology built with a multi-label strategy to achieve continuous and explosive growth," Park said, pointing to the explosive growth of rookies such as Le Sserafim and NewJeans as well as contributions by other artists.
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