Cleanwrap makes foray into South Korea's rapidly growing pet product market

Kim Joo-heon Reporter() | Posted : November 26, 2021, 16:51 | Updated : November 24, 2022, 13:56

[Courtesy of Cleanwrap]

SEOUL -- Cleanwrap, a kitchen wrap maker in South Korea, made a foray into rapidly-growing South Korea's pet industry market by opening a one-stop pet care store. The store has a cafe where customers can use with their pets, a pet beauty salon, a pet academy, and a pet hotel.

Cleanwrap teamed up with pet product brand Howlpot to open the "Howlpot Care Club" in Hannam, a district near the center of Seoul on November 26. "This pet care center is the first step for us to become the company that targets not only household good markets but also various lifestyle markets such as pet care," Cleanwrap CEO Seung Moon-soo was quoted as saying.
According to a survey conducted by South Korea's rural affairs ministry, about 6.3 million households are keeping at least one kind of pet as of December 2020. The pet market in 2012 stood at 900 billion won ($805 million) with about 17.8 percent of the households keeping a pet. Data released by database company Statista showed that the market is expected to reach six trillion won by 2027. Dogs were the most owned pet type in South Korea and the number of pet-related businesses is about 19,285 as of 2021.  
South Korea's pet product market has grown rapidly since 2020 when the first wave of a coronavirus pandemic swept across the country. Due to the outbreak, remote-working single households spent more time at home with their pet companions. Pet product sales of Market Kurly, a major online grocery delivery service operator, were up 132 percent from a year ago. CJ O Shopping, a TV home shopping channel operator, saw a 45 percent rise in sales on pet products.
Various pet-related businesses have been developed in South Korea. In March 2021, Kakao Mobility, the mobility service wing of South Korea's internet service giant Kakao, jumped into a pet taxi business through the acquisition of Pet Me Up, a domestic pet taxi startup. Pet taxis are equipped with basic pet items such as pee pads and diapers as well as an insurance plan. Using pet taxis, animal lovers can travel with their pets and send them to daycare centers. 
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