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Woowa provide jobs for middle-aged workers to support local communities

By Park Sae-jin Posted : September 25, 2020, 17:22 Updated : September 25, 2020, 17:22

[Courtesy of Woowa Brothers]

SEOUL -- In an effort to support local communities that are burdened with an aging population, Woowa Brothers, the operator of South Korea's food and grocery delivery app Baedal Minjok, has revealed plans to employ workers aged over 55.

According to government studies, more than 45 percent of South Korea's population will be aged over 65 in 2067. Policymakers have tried to tackle social problems caused by an aging society such as the unemployment of elderlies.

Woowa said in a statement on September 25 that it has forged a partnership with Seoul's elderly employment center to hire 200 workers aged over 55 who will be deployed at logistics centers for quick grocery delivery services.

The delivery app operator said that elderly workers will be given chores that require less physical activity such as the management of fresh goods, packaging and distribution. They will work five days a week from 6:00 a.m. to 10:00 a.m.

Woowa has launched a quick grocery delivery service that utilizes local small-sized logistics centers. Because each delivery run normally takes about 30 minutes, the quick delivery service is popular among housewives, especially with mothers with young children.


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