SM Entertainment partners with Naver to strengthen online fan communication

Park Sae-jin Reporter() | Posted : April 14, 2020, 11:07 | Updated : April 14, 2020, 11:07

[Courtesy of SM Entertainment]

SEOUL --  SM Entertainment, a major entertainment powerhouse in South Korea, and Naver, the operator of the country's top web portal, joined forces to strengthen their global competitiveness with a digital concert live-streaming platform called "Beyond LIVE" that would allow artists and fans to communicate in real time.

SM said on Tuesday that the company signed a memorandum of understanding with Naver to create Beyond LIVE that would focus on digital concerts for online audiences. The service will use V Live, Naver's video-sharing social media app. Fans can communicate with stars and express support using fan items such as light sticks.

The online performance of SuperM, an SM all-star boy band, would be aired through Beyond LIVE on April 26. SuperM that included Baekhyun and Kai of EXO, SHINEE's Taemin, NCT's Taeyong and Mark, and WayV members Lucas and Ten made its debut in the United States in October last year.

SM will fuse headhunting and producing capabilities with Naver's technology to pump up "Fanship," a big data-based fan membership community launched last year. Through Fanship, celebrities can design fan membership and communicate with subscribed users.

BTS' agency Big Hit Entertainment operates an integrated fan community that provides an online space for communication, live concerts and surprise broadcasts.
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