The new model, released in a showcase on Tuesday in Seoul, was produced in a new brand vision, Project Prism, which emphasizes creation, customization and collaboration. Samsung will use Project Prism as the direction of its home appliance business division and apply it to future product lineups.
"Samsung will be a prism-like medium that captures a wide variety of consumer lifestyles," Kim said, adding Samsung hopes to release three Project Prism products in South Korea as overseas markets require a different concept.
Colors include white, gray, charcoal, navy, mint, pink, coral and yellow. Samsung would allow consumers to check in advance which products match their home through the augmented reality showroom on its mobile app. The price ranges from 1.049 million won ($897) to 4.84 million won.
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