Chinese SUVs popular in first sales in S. Korea despite doubt

Park Sae-jin Reporter() | Posted : Febuary 15, 2017, 11:13 | Updated : Febuary 17, 2017, 10:19

[Courtesy of China-Korea Motor Co. ]



The first batch of 120 KENBO 600 sport utility vehicles from China has been sold out in less than a month after the model made its debut in South Korea, thanks to its unexpected popularity.

The mid-sized SUV produced by BAIC Yinxiang Automobile, a joint venture between the Beijing Auto (BAIC) and the Yinxiang Motorcycle, hit South Korea's competitive car market on January 13 as the first Chinese passenger car. Importers mentioned its price competitiveness and safety despite doubt among South Korean consumers.
 
The price of KENBO 600's "Modern" Trim was set at 19.99 million won (17,466 US dollars), cheaper than that of the lowest trim of Kia's popular compact-sized SUV "Sportage" priced at 22.2 million won.

The local importer of Chinese cars will bring in 200 more soon as it aims to sell a total of 3,000 KENBO SUVs this year. It also aims to bring in other models including electric vehicles that will be available in 2018.

Park Sae-jin = swatchsjp@ajunews.com
 
 
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