Chinese chef Lee Yeon-bok promotes Paldo's new black bean paste ramyeon

Chinese chef Lee Yeon-bok, left, and models pose with "Paldo Jjajangmyeon," a new premium black bean paste ramyeon produced by Paldo Food Co., during a promotional event for the product at the Yein Hall of the Sejong Center for the Performing Arts in central Seoul, Thursday. "Paldo Jjajangmyeon" is priced at 1,500 won per pack.

Park Sae-jin swatchsjp@ajunews.com

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Chinese chef Lee Yeon-bok promotes Paldo's new black bean paste ramyeon

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