For the American low-cost carrier, this new attempt could be the suiting risk for its branding and marketing.
Beginning this week, Spirit Airlines passengers can enjoy the new canned wine for $7 and two cans for $12. The can is actually larger than the bottles served previously by 63 ml, but its alcohol content is lower by 6%.
The idea first sparked up because cans are space efficient for storing and weigh less.
Spirit Airlines is a U.S. based low-cost carrier that operates mainly in U.S., Caribbean, Mexico, and South Americas.