Entertainment

• K-pop singer Jamie to perform in metaverse-based music and talk show SEOUL -- Jamie, South Korea's singer who gained popularity by winning the first season of survival audition program "K-pop Star," will showcase her new English single "Pity Party" on a metaverse-based live music and talk show. The 24-year-old singer will sing and interact with global fans using her avatar in an online virtual fan meeting event. Metaverse is a virtual world that can be accessed using smartphones, PCs, or virtual reality headsets. Users can en 4 February 2022
• Virtual influencer Reah Keem signs contract to debut as singer SEOUL -- Reah Keem, a virtual influencer created by LG Electronics, will make her debut as a musician. The 23-year-old virtual human has signed an agreement with Mystic Story, an entertainment company run by South Korea's veteran singer-songwriter Yoon Jong-shin who has released self-composed songs in collaboration with various artists. LG said it has signed a memorandum of understanding with Mystic Story for the virtual influencer's debut as a singer. Reah was quoted as sa 11 January 2022
• Baby Shark creator expands business scope to become global family entertainment group SEOUL -- Buoyed by the phenomenal success of "Baby Shark," a catchy cartoon song for toddlers, South Korean educational entertainment company, SmartStudy, unveiled a blueprint to expand its business scope beyond child education to family entertainment with webtoon, web novel, and sports brands targeting global markets. "We are starting a new chapter as the global entertainment company under a new name, 'The Pinkfong Company,'" SmartStudy wrote in a mess 6 January 2022
• (INTERVIEW) Open approach towards different cultures recommended for K-pop's long-term growth SEOUL -- Korean popular culture has been voluntarily accepted and spread by the public around the world to become a leader in global popular culture thanks to its dynamic and bidirectional nature. And it has now entered the stage of pioneering its own path. For long-term growth, a K-pop expert urged South Korea to treat Korean pop culture as a cultural heritage and take a more open approach towards different cultures. South Korea has experienced the ups and downs of modern history 31 December 2021
• [INTERVIEW] 'Universality' and 'funness' pull global popularity of K-dramas SEOUL -- The success of Hallyu (Korean cultural wave) content demonstrated by the world-popular Netflix Original "Squid Game," and the Oscar-winning 2020 film "Parasite" directed by Bong Jun-ho did not happen overnight. The renaissance of South Korean-made content is the concoction of various factors including unique storylines that are cleverly designed to share ideas and create an emotional bond with fans. The ability of Hallyu content to present innovative st 30 December 2021
• Virtual influencer Rozy selected as model for ginseng product maker SEOUL -- South Korea's top ginseng product maker selected Rozy, a 22-year-old digital model, to promote its new red ginseng-based health supplement and skincare product brand. Rozy is the first virtual social media influencer in South Korea with some 100,900 followers. Rozy was created in August 2020 by Sidus Studio X, a subsidiary of Seoul-based video technology company LOCUS. The digital model garnered attention when Rozy started the official activities by posting her trip to 22 December 2021
• Virtual social media influencer signs modeling contract with major convenience store franchise SEOUL -- South Korea's first virtual social media influencer Rozy has been selected as a model for domestic convenience store franchise GS25, reflecting growing popularity among millennials and Gen Z. The virtual influencer will deliver various messages to promote campaigns in stores across the country and on GS25's social media. Rozy has been created by Sidus Studio X, a subsidiary of Seoul-based video technology company LOCUS. The digital model with some 100,800 followe 8 December 2021

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