Aju Business Daily

SEOUL -- Musinsa has opened a curated product suggestion service to offer a selection of clothes created by premium clothing brands. Among some 5,000 brands, the online apparel shopping mall operator will pick unique and innovative brands that can appeal to young and trendy customers.

Musinsa said in a statement on September 18 that it has launched "Musinsa Select," a premium brand suggestion service, through its online shopping mall website and smartphone app. Musinsa, which used to be a web fashion magazine based on an internet community, launched its online shopping mall in 2009, garnering popularity from young consumers who favor quality clothing for affordable prices.

Musinsa does not charge parcel delivery fees for every order. The company offers digital showrooms for popular apparel companies such as Nike and Adidas as well as two independent brands including "Musinsa Standard," an affordable everyday-wear apparel brand, and "Woosinsa," a women's apparel brand.

According to IGAWorks, a mobile market data analyst company, a monthly average of 882,556 people used Musinsa's online store during the first quarter of this year, marking the third-highest among online apparel shopping malls. Last year, the company drew 200 billion won ($172.2 million) in investment from American venture capital firm Sequoia Capital, becoming a unicorn with a corporate value of one trillion won.