[Courtesy of Big Hit Entertainment]
The unusual movement by ARMY, the band's international fan club, began at midnight Monday (1500 GMT), a day after K-pop girl band BLACKPINK won three awards at "E! People's Choice Awards (PCA)", an annual pop-culture award event hosted by American cable TV channel "E!" on Monday.
ARMY claimed that BTS should have taken at least one award at the event because the boy band led Twitter votes in all three categories.
"Does PCAs really think we don't keep track of our own stats?! Well, thus that certain rule so they can give it to whoever they want to disregarding the TRUE people's choice!" said "Wonn_twt", a Twitter user. Another user "El MariaJIN" said "Wait...wait...wait...did BTS just lose the BEST GROUP award to Blackpink?."
Fans think it's meaningless to protest. Instead, they used a hashtag, a keyword tag, "#BuyPersonaOniTunes" to promote their campaign of expressing support by purchasing albums. Currently, "#BuyPersonaOniTunes" is the 20th trending hashtag on Twitter as of 10:30 a.m. Tuesday.
reporter
Park Sae-jin
swatchsjp@ajunews.com
