​Rice cooker maker ventures into pet product market with dog hair dryer

Park Sae-jin Reporter() | Posted : June 12, 2019, 16:54 | Updated : June 12, 2019, 17:06

[Courtesy of Cuckoo]

SEOUL -- Cuckoo, a home appliance maker known for pressure rice cookers, made its foray into South Korea's blooming pet product market with a box-shaped hair dryer for small dogs.

Cuckoo said in a statement on Wednesday that it launched "Nello", a new pet appliances brand, and released "Pet Air Shower & Dry Room", a hair dryer which automatically dries small and medium-sized dogs.

Washing and drying a dog is tiresome for their human companions as canines easily get frightened by the noise of an ordinary hair dryer. Many dog owners give up drying their dogs when they get frantic, causing health problems such as skin troubles.

"We have created this item to maximize the happiness of pets," a Cuckoo official said, adding that the new dry room targets dog owners of all ages.

Cuckoo said that its gadget operates silently and causes a sound level of about 40 decibels like in a public library. The dry room will dry parts where their masters could easily miss through a 30-minute course while the dog relaxes inside.

Thanks to a steady increase in the number of single-person households and DINK (double-income, no kids) married couples, South Korea's pet product market is blooming. According to the state-funded Korea Rural Economic Institute, the country's pet market in 2018 was estimated at 3 trillion won ($2.5 billion), compared to 1.9 trillion won in 2015.

South Korea's pet market has been led by foreign companies such as Nestle and Royal Canine. Now, local brands are trying hard to catch up. LG Household & Health Care, a major South Korean consumer goods company, has launched premium pet care products and pet food.
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