Google tops in streaming media device market: Study

By Park Sae-jin Posted : December 1, 2015, 08:37 Updated : December 3, 2015, 16:42

Google's Chromecast[Courtesy of Google]



According to a study by Strategy Analytics’ (SA) released Sunday, Google’s Chromecast is on dominating the streaming media devices market. Its market share is 35 percent.

The chart shows that about 9.2 million devices were shipped in the third quarter of 2015, Google’s Chromecast topped the chart followed by Apple TV (20%), Amazon Fire TV (16%) and Roku (16%).

 

[Courtesy of Strategy Analytics]



Chromecast is a stick type adapter, in a size of an index finger. When plugged onto TV via HDMI port, it enables its users to watch streaming media by WIFI connection or display users’ media which is stored in smartphones wirelessly.

Strategy Analytics also noted numbers in smart TV market. The study says that about 25 percent of smart TVs used in the world are made by Samsung. Google’s Android platform accounts 8~10 percent share of the smart TV market during the third quarter.


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