Italian artisan products to enter Chinese market on new online channel

By Park Sae-jin Posted : March 2, 2015, 16:38 Updated : March 2, 2015, 16:38
A variety of Italian artisan products will enter the Chinese market, under an agreement signed between an Italian service provider and a Chinese high-tech company.

Milan-based Ge.Fi. Gestione Fiere S.p.A. signed a strategic agreement with Beijing-based IZP Technologies Group, paving the way for the sale of top quality Italian artisan products in the Chinese market, according to a statement issued by the Italian company.

The service provider is responsible for organizing L'Artigiano in Fiera, the largest international trade fair dedicated to craftsmanship which takes place every winter in Milan.

Following the fair's success, an e-commerce platform that facilitates the online purchase of products exhibited during the event, Artimondo, was also born.

Thanks to the new partnership, a sales channel named "Artimondo Italian Life Style in Fiera" from May 1 will offer on the Haixuan portal, managed by IZP Technologies Group, a series of fashion, food and wine, jewelry, furniture, art and leisure, health and beauty products created by Italian artisans.

By Ruchi Singh
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