Samsung won 18.2 percent of support in the poll of 1,500 people living in Russian cities with population of one million or more.
The company attributed the achievement it attained in Russia to a variety of corporate social responsibility (CSR) activities it conducted in the country, such as sponsorship programs for Bolshoi Theater in Moscow and the Tolstoy literary award named after the iconic Russian writer Leo Tolstoy (1828-1910).
Another South Korean company LG Electronics placed ninth for three straight years, according to the survey released by Online Market Intelligence, a leading Russian research institute, Wednesday.
Adidas came in second with 11.9 percent of approval, followed by Sony (9.3 percent), Nike (7.3 percent) and Nokia (7.1 percent). Apple Inc. moved down one notch to sixth place this year.
reporter
Park Sae-jin
swatchsjp@ajunews.com
