The brand value of the South Korean automaker moved up three notches to 40th from last year, outpacing German luxury carmakers Audi and Porsche, said the consultancy, Interbrand.
Hyundai's brand value has tripled from $3.5 billion to $10.4 billion since 2005 when the carmaker became the first South Korean automaker to be ranked on Interbrand's top 100 global brands list.
Of automotive brands, Hyundai placed seventh, ahead of Audi (eighth) and Porsche (10th). Japan’s Toyota was the world's most valuable automotive brand, followed by German car manufacturers Mercedes-Benz and BMW.
reporter
Park Sae-jin
swatchsjp@ajunews.com
