Kakao to make inroads into online media contents market dominated by Naver

By Park Sae-jin Posted : September 18, 2014, 17:09 Updated : September 18, 2014, 17:09

 

Kakao Corp., South Korea’s top mobile messenger service provider, plans to provide news services to make inroads into the online media contents market dominated by Naver Corp., market sources said Thursday.

The company has recently been signing with media outlets contracts on providing news contents, an informed source said, adding that it plans to start a test run of its new application early next week before launching full-fledged news services within this year.

It is the operator of Kakao Talk, the nation’s largest mobile messenger. The number of Kakao Talk users exceeds 35 million in South Korea with a population of around 50 million. Naver is the country’s No. 1 portal operator.
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