Share of S. Korean films in domestic market surges to 77.9% in August

By Park Sae-jin Posted : September 1, 2014, 15:18 Updated : September 1, 2014, 15:18

 

The combined share of South Korean films in the domestic market soared in August from the previous month, official box-office figures showed Monday.

Home-grown movies, including “Roaring Currents” and “The Pirates,” took up a combined market share of 77.9 percent last month, up 26.4 percentage points from 51.5 percent tallied in July, according to the figures released by the Korean Film Council (KOFIC).

It means that one in two South Koreans watched home-grown films in August.

The figure exceeds the previous all-time high of 21.96 million set in August last year. The then box-office hits included “Snowpiercer” and “The Terror Live.”

In August alone, “Roaring Currents,” a movie about a crushing victory Adm. Yi Sun-sin won over Japanese invaders during the late 16th century, drew 15.51 million viewers, while comedy-action film "The Pirates" attracted 7.01 million moviegoers.

In the first eight months of 2014, South Korean movies had a combined market share of 51.7 percent, compared with 48.3 percent for imported films.
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