Starbucks purchased the California-based juice maker, Evolution Fresh, in November for $30 million. Evolution Fresh had been selling its juices in grocery stores such as Whole Foods groceries.
Starbucks‘ acquisition of Evolution Fresh is part of an attempt to broaden its business as consumers demand healthier products. The company has introduced lower-calorie and lower-fat food options, sugar-free syrups and switched from whole milk to 2 percent milk as the default in its drinks.
Evolution Fresh, started by Naked Juice founder Jimmy Rosenberg, is one of the few larger juice companies that still use fresh fruits. They peel, press and squeeze their own fruits and vegetables rather than using pureed or powdered ingredients. It also uses a process called high-pressure pasteurization to make the juice without heating it. Evolution Fresh keeps a higher nutritional quality in the juice while maintaining the taste.
Starbucks said Evolution Fresh drinks would make their way into Starbucks’ company-owned stores later this year. Starbucks also said Evolution Fresh shops also would have Starbucks’ wraps, soups, salads, vegetarian and vegan options and other offerings.
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reporter
Park Sae-jin
swatchsjp@ajunews.com