Taking Korean Wave to the World: Top S. Korean Entertainment Agencies to Merge

KEYEAST Entertainment announced on Friday that they will merge with United Asia Management with five other major entertainment agencies to take the Korean Wave of K-pop overseas.

KEYEAST Entertainment‘s partners are MEnt, Star J Entertainment, SM Entertainment, YG Entertainment and JYP Entertainment.

“We are looking forward to this collaboration and the synergies it will bring for the advancement of not only Korea’s entertainment industry, but Asia‘s as well,” KEYEAST Entertainment CEO Yang Geun Hwan said.

This move will effectively bring the major artists such as Rain, Big Bang, Kim Hyun Joong, Super Junior, Girl’s Generation and the Wonder Girls under one management agency when they are promoted outside Korea in Asia.

According to a press statement from KEYEAST Entertainment, UAM will manage the international copyrights of its stars as well as implement a new media production system for dramas, films and other media projects.

(아주경제 이수지 기자)

Park Sae-jin swatchsjp@ajunews.com